The status quo is no longer viable. To become a truly digital organization, banks and credit unions must leverage data analytics, improve their CX, partner with fintech firms, eliminate silos and transform their culture.
Five significant actions were found to be the most important.
1. Organize & Design Around Customer Journeys
2. Monetize Digital Banking
3. Build Partnerships for Expanded Ecosystems
4. Improve Mobile Experiences
5. Integrate Data and Analytics Across Silos
‘Financial services leaders of the future will be able to access a single source of insight and intelligence that will enable seamless back-office processes and digital customer experiences that are in real-time and add value both for the organization as well as the consumer.’
See the full article of Jim Marous in The Financial Brand here.